Saturday, July 4, 2009
 

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How to Prosper in a Bear Market

Stay the course? In a down market, that's not necessarily the best strategy. Here are five smart alternatives

Ever notice how most investment advisors sound like broken records?

"Invest for the long term."  "Stick with the plan."  "Buy and hold."

Funny thing is, they say the same things no matter what the market is doing and no matter the economic situation.

Smart investors know that this is nonsense. They see what's on the horizon and adjust their portfolios appropriately.

Take the current situation. House prices have collapsed and are continuing to decline. Gas is pushing $5 a gallon. The once-proud dollar is now scorned as the "American peso," and just about everything is getting more expensive. What do you do to preserve your nest egg? Here are five ways to prosper in a bear market.

Readjust your thinking. Warren Buffett famously said there are two rules of investing: Rule #1: Don't lose money. Rule #2: Don't forget rule #1. This is especially true in bear markets.Accordingly, I recommend adjusting your attitude and aiming at capital preservation rather than capital appreciation.

It's going to take some time for the economy to recover, but the markets will rebound, and then you can get back to making serious money. Just remember the words of famed investment guru Richard Russell: "In a bear market, the winner is he who loses the least."

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About the Author

Greg Feirman is a registered investment advisor in Sacramento, California, and the founder & CEO of Top Gun Financial Planning. His investment commentary has been featured in The Wall Street Journal Online, and his blog is one of The Kirk Report’s “Blogs I Read."

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